To develop a new range of Signal toothpaste for European families depicting the future of Naturals while communicating effectiveness and performance.

Working closely with the global team we determined the strategy to create a new Natural platform within the Signal brand portfolio, which we brought to life across the secondary and primary packaging.

Signal Nature Elements showcases the transformation of hero ingredients which is depicted in its most appealing and refined way.
Initially successfully launched in France, Nature Elements platform then expanded into other European countries.