Our team

Our team

fdm
CEO
ca
Managing
Director
th
Business Development
Director
mt
Client Services
Director
ys
Creative Strategy
Director
ms
Executive Creative
Director
gr
Production
Director
li
Human Resource
Director
fdm
CEO
ca
Managing
Director
th
Business Development
Director
mt
Client Services
Director
ys
Creative Strategy
Director
ms
Executive Creative
Director
gr
Production
Director
li
Human Resource
Director

Florent de Maximy

CEO

Why? Brand Design is testament to Florent’s ability and unwavering determination to bring great ideas to life. The strategic purpose-driven way in which he approaches business and even-tempered nature inspires loyalty from his team and clients alike. As with most passionate designers, you are likely to bump into Florent roaming the store aisles totally engrossed in the latest packaging trends.

Cécile Ayed

Managing
Director

With her magnetic presence, Cecile commands the room. She instantly adds value with her intuitive and lateral thinking, but her greatest asset is building deeply rooted client relationships and fostering talent. She grabs her energy from inspiring the multi-disciplinary and cultural team.

Tara Howard

Business Development
Director

Sitting with clients at all levels, Tara brings her intuition and passion for business development to every meeting. This, along with her curiosity, facilitates her successful delivery of revenue growth through clients acquisitions. She stays true to her Caribbean roots with fervent storytelling and love of island cocktails.

Matteo Tenaglia

Client Services
Director

Professional, intuitive, and articulate are just a few words to describe Matteo. Not only does he mentor the Client Services team, championing excellence, he leads all key client relationships ensuring high levels of satisfaction and accuracy. Acutely perceptive, nothing slips past Matteo especially an espresso or a decadent dessert.

Yenna Susanty

Creative Strategy
Director

Yenna’s unique multi-dimensional perspective of branding comes from her years of experience across strategic as well as brand design. A strong conceptual thinker, her solutions address branding challenges rigorously and comprehensively. In her personal time, Yenna experiments diversely with her creativity, from glass mosaics, mehndi, to baking sculpted cakes for international competitions.

Muriel Schildknecht

Executive Creative
Director

Having worked on all consumer branding categories across 7 continents for over 20 years, Muriel fuels an energetic creativity paired with a unique ability to gather inspiration from the unexpected. She is passionate about growing her team’s capabilities, setting them up for success. Her daydreams take her to Bali where her pottery is fired in the kiln and her canelé, in the oven.

Gavin Romanis

Production
Director

Highly process-driven with a meticulous eye, Gavin demands attention to detail. Over 20 years in the industry have equipped him to deliver only the highest level of production. When he isn’t looking through his eyepiece or checking a Pantone book, he can be found watching a football match, gin and tonic in hand.

Leni Ingking

Human Resource
Director

Leni is the backbone of Why? Brand Design and immediately presents herself as dependable and trustworthy. An accomplished human capital developer, Leni takes the lead in growing WhyBD’s talent pool, creating an efficient, collaborative, and healthy working environment. Her warm and kind personality comes through vividly in her beautiful singing voice often heard in the office.
35+


People
80+


Brands
2010


Founded Year